If you're a doula looking to attract your next client quickly, there are proven strategies you can implement within 30 days that can make a significant impact on your business. Here are actionable steps to help you get booked:


Refine Your Online Presence

Your online presence is the first thing potential clients will check. Ensure it’s clear, professional, and easily accessible.

  • Website: If you don't already have one, set up a simple, yet effective website with essential information (services, testimonials, and a contact form). If you have a website, ensure it's optimized for user experience and includes a call-to-action to book a consultation.
  • Social Media: Post daily on platforms like Instagram, Facebook, or Pinterest. Share personal stories, client testimonials, and valuable tips about pregnancy and birth. Use relevant hashtags like #doula, #birthsupport, and #pregnancyjourney.
  • Google My Business: If you haven’t already, create or update your Google My Business listing so you show up in local searches for doulas in your area.


Tap Into Your Existing Network

Reaching out to your network can bring in clients quickly without having to wait for new leads to find you.

  • Past Clients: Reach out to previous clients for referrals. Offer an incentive (e.g., a small discount or a free consultation) for anyone who refers a new client to you.
  • Professional Network: Contact local OB-GYNs, midwives, and prenatal yoga instructors to see if they have clients who are seeking doula support. Establish a referral relationship with them if you haven’t already.


Host a Free Workshop or Webinar

A great way to attract new clients quickly is by offering free value upfront.

  • Workshop: Offer a virtual or in-person birth preparation workshop. Focus on a topic of interest, such as “What to Expect During Labor” or “How to Create a Birth Plan.” Promote it across social media and through local channels to drive interest.
  • Webinar: If you're not able to host an in-person event, consider a virtual session. You can even host it through Zoom and promote it to your social media audience.


Use Paid Ads for Quick Exposure

Investing in paid ads can rapidly increase your visibility, especially if you're in a competitive area.

  • Facebook or Instagram Ads: Run a targeted ad campaign focusing on your services, using local targeting. Create an ad that speaks to new parents or families seeking extra support during pregnancy and childbirth.
  • Google Ads: A well-placed Google ad can drive local clients straight to your website or booking page. Target keywords like "doula services near me" or "birth doula in [Your City]."


Offer a Limited-Time Discount or Bonus

Create a sense of urgency by offering a limited-time promotion or bonus.

  • Discount: Offer a small discount for clients who book within the next week. A clear, time-sensitive offer can encourage clients to take action faster.
  • Bonus: Offer an additional service as a bonus, such as a postpartum visit or a prenatal massage, for those who sign up in the next 7-10 days.


Partner with Other Local Businesses

Establishing relationships with local businesses can help bring in clients through cross-promotion.

  • Collaborate with Local Businesses: Partner with prenatal yoga studios, local clinics, baby stores, or even cafes that attract your ideal clientele. Offer mutual promotions or share each other's business with your respective audiences.
  • Referral Program: Set up a referral system with local businesses where they get a small commission for sending clients your way.


Follow Up & Stay Consistent

Persistence is key. As the end of the 30 days approaches, follow up with all potential leads.

  • Follow-Up Emails: Send personalized follow-up emails to anyone who inquired but didn’t book yet. Remind them of your services and any ongoing promotions.
  • Social Proof: Keep sharing client testimonials and success stories on social media and your website to build trust.
  • Stay Engaged: Even after the 30 days, keep engaging with your audience. Regularly update your blog or social media with helpful content to keep potential clients interested.


By following these 7 steps, you can position yourself to attract and book your next client in as little as 30 days. The key is consistent action, clear communication, and a willingness to connect with your community, both online and offline.